THE PHILOSOPHY

WABI is one of the most modern and dynamic brands in the field of cosmetics research, development and production in Europe, and it is based in Cyprus. The raw materials used come from Italy and in Greece it has its vertical integration production unit of cosmetics, a unit made up of specialized staff that deals with the research stage, the final production and also the promotion of the products onto the market.

WABI Beauty took its name from the ancient Japanese aesthetics philosophy Wabi-Sabi according to which one must embrace his imperfections, and believe that true beauty comes from inside. WABI Beauty is inspired by this Zen culture trend which becomes a way of life and suggests a slow lifestyle which has as a main goal the self love and self acceptance and dealing with our imperfections by choosing the right products that can make us feel beautiful and charming. WABI Beauty was created to cater to every woman’s need of feeling beautiful and impressive and to have exclusive cosmetics that she can actually afford!